02 Feb La Scala as incentive destination

One of the world’s most famous opera houses, La Scala Theatre (or, in Italian, Teatro alla Scala) attracts tourists from all around the globe. It’s an esclusive destination that can represent an original evening event for a private tour, but can also become part of a company incentive travel. La Scala as incentive destination is the perfect mean to surprise your foreign clients and leave them the memory of a unique experience!

Luxury tourism in Italy

Recently, Travel Leaders Group survey on Luxury Travel Trends confirmed the importance of Italy as luxury touristic destination, in particular for tourists arriving from the USA. The peninsula occupies the second place, while at the first we find the cruises on European rivers. The third position is still linked to Italy, since we find there cruises on Mediterranean sea. Thus, La Scala can enrich the program of the visit for this kind of travelers, individual or groups, because of its charm and its international reputation.

The theatre is also a perfect proposal for clients coming from Russia. We already accompanied such groups at La Scala shows, with great satisfaction of everybody. Lovers of culture and of luxury, Russian businessmen appreciate in a particular way lyric opera and classical ballet.

It’s important to avoid a problem linked to the duration of lyrical opera: it can last up to 5 hours… and of course we can’t leave our guests starved! That’s why we offer to our groups exclusive refreshments during one of the breaks. In this way they can enjoy better the good music, the beauty of the setting and also the good Italian food and wine.

At La Scala we find also a Museum of Theatre with exhibitions dedicate to the most famous representations and performers. A visit to the museum can enrich our guests’ experience of Milan and of Italy. Theatre and Museum can also become part of an outstanding Scavenger Hunt on the streets of Milan, among others monument and places to visit. This also will be an excellent instrument to let our foreign clients discover our city in a fun and enjoyable way.

La Scala – Season 2017

February 28 – March 14: Traviata
March 16 – April 5: Die Meistersinger von Nürnberg
March 31 – April 23: Anne Boleyn
April 12 – May 7: La Gazza Ladra
May 6 – June 6: Don Giovanni
June 7 – July 14: La Bohéme
June 17 – July 1: Die Entführung aus dem Serail

Contact us to start planning your incentive travel to Italy!